Who Do You Trust Now?


Who do you trust now?  Who can you trust?

I got that question from a guy on LinkedIn in response to an article of mine about the fiduciary rule and why folks should care.

It’s a great question… It’s a question I deal with every day, educating prospects for my business and assuring them that I am not an insurance agent, banker or stock broker, but something else. I am not a salesperson pushing product.  I am a fee-only Certified Financial Planner™ with no product other than my experience, training and objective advice.

Certainly, we have all heard the line, “we are all salespeople.”  And, of course, I do sell myself and my practice. But, what I really sell is something a little more nebulous, a bit more like trying to contain jello in your fist. It’s a vision that can be hard to grasp.

One thing about a product, a life insurance contract or a particular security, is you can touch it. It’s concrete. It’s a definitive event.

Financial planning is not concrete. It is not an event. It is a process. One that takes place over time and one that is not always easily quantified.

Fee-only financial planners go beyond your money,  and include other aspects of your financial life. Aspects such as insurance needs and suitability, estate and incapacitation planning, income tax strategies and planning, college funding, retirement options and social security. The list goes on, and is as varied as life is. Every year, there is something occurring that gives most of us pause. Wouldn’t you want to be able to call upon someone knowledgeable , objective and interested in helping you with your financial decisions? Someone without any product to push?

Fee-only financial planners go beyond products and transactions. We help you understand where you are now, make the most of what you have, and plan for the future.

Sound like something that could benefit you? Think you could perhaps trust one of us, a fee-only Certified Financial Planner™?

If so, Google “Fee-only Certified Financial Planner™” in your area. Visit NAPFA.org, it’s the National Association of Personal Financial Advisors. Or, call me. If I’m not a fit for you, I can probably direct you to someone that would be.

Have a good life. It’s all in the planning. Trust me.



My name is Mike Sena and I am a fee-only Certified financial Planner (tm), a registered investment advisor in the state of Georgia and senior planner for Supporting Your Choices, Inc., a wealth management practice registered in Georgia, Florida and Texas. I am a loving father, speaker, author, radio personality and polo player. I'm happy in my life and definitely not your ordinary investment advisor.

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